Today, we live in a world where 305 million startup companies are launched annually. With over 472 million entrepreneurs around the world, we have come to a stage where becoming your own boss is the most attractive “job” there is. With considerably more courses offered by renowned universities and mentorship programs coming into existence, one would assume the 90% failure rate of startups to be absurd. After all, how hard can it really be? Well, hopefully after reading this article, the reader will have a better understanding of the small and yet important things that make or break a Startup.