One of the most essential factors for any E-Commerce store is the search feature. It is estimated that about 30% of customers will go strictly to the search box to find what they are looking for. That means that about one-third of the visitors to your site will ignore every other feature on the front page in order to use the search box and find exactly what they are looking for. For us, this means that the search box needs to be the most important feature of our site. Let us look at some ways that we can optimize our search capabilities.