It is estimated that at least 70% of online carts are abandoned before any payment is being made. The reason for this is that customers consider the checkout process to be too complicated and the customer checkout experience is crucial and important. A clunky, drawn-out checkout process drives customers to seek business with rival stores. With mobile also accounting for a large portion of E-Commerce revenue, along with impulse buying, it is necessary for retailers to provide a more streamlined checkout experience. By redesigning our checkout experience into one that is...

Tags: e-commerce checkout, magento e-commerce,

Machine learning is a branch of artificial intelligence that improves performance over a period of time through experience. In many ways that may not be apparent at first glance, machine learning has become integrated into our daily lives. For anyone that is involved in E-Commerce, it would be natural to ask how machine learning would affect them. 1. Product Recommendations Probably the most obvious examples of machine learning for E-Commerce are product recommendations, where products are suggested to the customer based on what they have shown interest in. Traditionally,...

Tags: machine learning,