Website Changes That Make A Big Difference To Your Bounce Rate (Part – 2)
When you start to see a high bounce rate on your landing pages, it is a flag that your site and content marketing strategy needs a practical redesign.
7. Attract the Right Visitors not high bounce rate
On the off chance that your content strategy is not yielding the right visitors and increase sales for you, it is an ideal opportunity to make improvements. There is nothing as effective as publishing custom content that is “ideal” for your market, utilizing a content strategy that considers each stage of the sales cycle.
The mistake that a lot of content marketers make is crediting a high bounce rate to the absence of quality content. But, the expression “quality” is relative. Higher bounce can also be the result of wrong content. For example, in the internet marketing, lengthy articles are considered as a high quality, because they mostly address every concern of the target audience. But, it is not going to work for non-internet-related industries like health and finance. In these type of industries, the shorter and informative content performs better.
Regardless of what industry you’re in, you need to consistently connect with your target group, through the right channel. When building a campaign or creating content, always target the right visitors.
8. Write Attractive Meta Descriptions for Search Users
When users type in a keyword, Google searches any word that matches the search term in bold, to separate it from the reset and to advise the searcher to consider them. Google and other popular search engines do this by using meta descriptions on the website to show a brief extract of the website to the searchers. This helps the searchers to determine whether the search result is right for them or not. So, how to write an attractive meta description within the optimal length of meta description?
- Include target keyword: Since meta description gives an idea of what is on the website, it is ideal to include the keywords in the description. But this can tempt the marketers to stuff the meta description with keywords. This can badly affect the reputation and ranking of your website. The description should be always naturally.
- Use a call-to-action: Searchers always need you to tell them what they should do next. Call-to-action in the meta description can increase the percentage of your visitors to come to your website, but to keep the customer on the website is completely up to what you are offering them.
9. Create Multiple Landing Pages for High-Volume Keywords
Creating more landing pages can increase the click-through rate. This will create a richer experience for your users.
One of the metrics that is analyzed by Google Analytics is the exit page. If you check your Google analytics dashboard you will see most of your visitors exit your website from the homepage itself. To solve this, create more landing pages, based on the high-value keywords that people are searching for your market.
Once there is enough number of landing pages, make sure that they are easy to navigate and they have linked to your homepage. Visitors tend to leave the website if they do not find what they hoped for, but multiple landing pages reduce the chances of happening so.
10. Speed Up Your Page Load Time
How page load time affects the bounce rate?
It is all about the patience of the visitors. Ideally for a visitors, if the pages load in less than 2 seconds, then they are happy. More than 3 seconds can put your website’s bounce rate in jeopardize when compared to your competitor’s website.
Slower the page loading speed, higher the bounce rate and Google also take this into account for page ranking purpose. This affects not only just the bounce rate but your page might not appear in the top ten search results even if you have quality contents on the website.
11. Set External Links to Open in New Windows
When visitors open external links in the same tab, you create back button fatigue for users. What this means is that everytime a visitors click a link to an external page, they have to click back once or more than that to come back to your site. This will reduce the page view tremendously.
12. Make Your Site Mobile-Friendly
One of the most commonly used devices to do internet search is mobile. So it is very crucial that your website is mobile viewing optimized. There is no point if the website is not accessible for the customer through their mobile or tablets even if you have great quality content and a ton of other things to offer and even the mobile responsiveness is a criterion for Google ranking.
13. Show Credibility
The word “credibility” is the ability to inspire belief or trust in other people. Credibility is not what you say about your brand, it how people perceive you.
On the internet, you cannot always focus on how to make sales from each step you make, if you do that, then it will be happening at the expense of your own reputation. There is no direct answer to show how to increase the credibility. Being transparent and offering plenty of valuable resources for free can help in this.
It is just simple math, the more visitors trust your website, the more the chances that they will come back to your website and even involve in doing business with you.
What we should keep in mind while designing and developing a website
- Website Design
- Make your contact information visible at all time
- Make it easy to contact you
- Message relevance
- Simple language and correct spelling
- Links to external websites, that can be used as reference
This segment is part 2 in the series : Website Changes That Make A Big Difference To Your Bounce Rate